When David Beckham strips down to his underwear, hundreds of people gather to watch. Thus, a sea of fans turned up to see the soccer star at the launch of his new Emporio Armani underwear advert Thursday in London.
And in the hot new ad, David's torso looks extra chiseled as he seductively lounges back on a huge rope. Rocking a tiny pair of black undies and a mean poindexter hair do, the semi naked photo of Beckham will be on display at Selfridge's.
"David has a great sense of style and is an inspiring role model - this is what makes him the perfect partner for Emporio Armani underwear," Giorgio Armani told Usmagazine.com in a statement.
"I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country - and where better than at such an iconic retail destination as Selfridges," he added.