Sarah Jessica Parker launched her own clothing line, Bitten, at Manhattan Mall's Steve & Barry's store yesterday.
The star, who became a style icon following her role as Carrie Bradshaw in 'Sex And The City', wore clothes from her own range at the New York launch.
Although the fashion world is full of celebrity ranges by the likes of Jennifer Lopez, Kate Moss and Madonna, SJP hopes Bitten's low prices will help it stand out.
Sarah said of the range, of which nothing costs most than $19.98 and goes up to a size 20: "I really loved the idea of making fashion accessible to every woman in this country despite her economic standing, despite her size, her shape and her ethnic background".
Adding: "The idea of the democratization of fashion was extremely appealing to me."
One fan at the launch of SJP's range said: "I love Sarah Jessica Parker, and the fact that everything is under $20 is amazing."
