Sean ‘Diddy’ Combs has beat off competition from top designers like Calvin Klein and Ralph Lauren to win a top award for his men’s fragrance Unforgivable.
Combs scooped the prestigious Fragrance Foundation (Fifi) Award for the fragrance, making him the second African American man to win the award.
Sales figures released this week show Unforgivable is the best selling fragrance of the year.
Unforgivable Woman is scheduled this September at the same time as Diddy’s Sean John Women’s clothing line.


