Hip Hop mogul Jay-Z has signed up Ciara has the new face of his female Rocawear clothing line.
The new ad campaign, called ‘I Will Not Lose’, features inspirational speeches from people who have overcome various obstacles, including one from Amy Steele who is editor of the Virginia Tech’s college newspaper.
Ciara says: "I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign."
She celebrated being signed up to the campaign by having dinner with Jay Z, as well as hip hop star Young Jeezy in New York.
The advertisement will be launched later this year.
