Beyonce Knowles’ father Mathew is hoping to cash in by launching a line of urban-themed toys for children.
Mr. Knowles has teamed up with Planet Toys to create the hip hop inspired toy line, called Baby Jamz.
"There is a real opportunity for us to make a benchmark here," he says.
The Baby Jamz line will be fronted by Beyonce’s nephew Juelz and the brand will be promoted by a series of hip hop CDs.


