Bootylicious Beyonce Knowles has inked a deal to become the face of a new mobile phone.
The songstress will promote Samsung’s Ultra Music phone through television commercials, print advertisements and global tours.
"Samsung is thrilled to be working with Beyonce because we share a lot in common - both have strong passion for music, video and entertainment and are considered icons in our respective industries,” says Geesung Choi, President of Samsung Electronics' Telecommunication Business.
The phone will come pre-loaded with Knowles’ hit single 'Irreplaceable',
The TV commercials starring Beyonce will hit screens worldwide in April.
