"Yo, you want fries with that?" Kevin Federline is supposed to be poking fun at himself, but fast food workers are irate over a new commercial in which the future ex of Britney Spears is shown dreaming he is a rap star but then snaps out of it to face reality and back to his day job at a burger joint.
The 30-second spot is scheduled to air during the Super Bowl, but restaurant workers' reps are asking Nationwide Insurance to cancel its ad citing that the very idea of douchebag working at a drive thru is "denigrating" to the fast food industry.
"An ad such as this would be a strong and a direct insult to the 12.8 million Americans who work in the restaurant industry,” wrote the head of the national association that represents 935,000 U.S. restaurants. “Developing creative concepts that accomplish the marketing strategies for a product should not require denigrating another industry.”
But Nationwide spokesman Eric Hardgrove defended the ad, called “Life Comes At You Fast,” saying it was designed to be entertaining, with Federline poking fun at himself while reinforcing the company’s role of meeting the financial needs of consumers.
