Madonna has been blasted for wearing a real chinchilla fur coat recently.
People for the Ethical Treatment of Animals (PETA) says the superstar wouldn’t wear fur if she saw the animals being farmed for their pelts face.
"We encourage anyone who wears fur to watch videos of these animals being electrocuted, caught in traps and skinned alive,” Poorva Joshipura, director of Peta Europe says.
"Thousands of people, including Paris Hilton, have said that the videos changed their minds about wearing fur.
"Chinchillas are shy, intelligent animals who can live for up to 15 years in the wild.
Yet on fur farms, these animals are violently killed while fully conscious."
