Gwen Stefani has inked a deal to create her own perfume range.
The No Doubt singer turned solo star’s line of signature scents will be called L.A.M.B (which stands for Love. Angel. Music. Baby) and made by Coty Inc.
“Creating a fragrance is one of the most prestigious things a designer can do. For me, it's like another thing you can wear and another thing I can be part of creatively. I'm creating it for myself. It's like me shrunken into a box," Gwen says.
The 37-year-old’s first perfume is planned to hit stores in late 2007.
Gwen, whose second solo album ‘The Sweet Escape’ has just been released, has also revealed she’s hoping to expand her clothing line, also called L.A.M.B.
“We will soon see L.A.M.B competing with Donna Karan's DKNY. The idea is to do the fashion for the rest of my life, although I hate saying it because if it folds everyone will know how much it hurts.
“There's not a lot of emotional drainage that comes with it. It's fun and rewarding but it doesn't really drain you."
