Readers who buy gossip mags prefer Britney Spears - who's always doing something crazy like driving with her infant on her lap - and the duo of Jennifer Anniston and Vince Vaughn, over Jessica Simpson who's value in selling magazines has dropped considerably. According to a report in the NY Daily News, Jessica's just not that hot anymore.
Even though Jessica was reportedly paid a whooping $1 million by OK! magazine to pose for a half a dozen covers, it seems that her appeal has definitely waned since she divorced Nick Lachey.
Gossip Lloyd Groove of Lloyd's Lowdown in the Daily News reported: "I hear that sales of the Jessica cover of OK!'s July 24 issue - about 540,000 - were 10% lower than the magazine's Jennifer Aniston-Vince Vaughn cover the week before, and 15% lower than the Britney Spears cover three weeks earlier."
An insider told Lloyd that Jessica's cover was the magazines's lowest sale in seven weeks. "She's so over. She's a bargain-basement star who can only sell $1.99 magazines - at best - these days."


