Spoiled heir boy Brandon Davis has apparently checked his drunken, drugged-out, unemployed self into rehab. Earlier reports had him denying he had a problem and was refusing to seek help, but his family has pressured him to get cleaned up after his nasty verbal assault on Lindsay Lohan was posted all over the internet.
PageSix is reporting that the douchebag has become an embarrassment to his family, particularly his grandmother, billionairess Barbara Davis, who can't get the young Hollywood set to show up at her charity events these days in part because of her grandson's on-camera tirades which featured his friend Paris Hilton cackling like a hyena behind him.
Friends are saying that he's been watching himself over and over on that video where he's sweaty and wild-eyed and erupting his opinions of Lindsay. "Brandon must have watched that footage a thousand times," a friend said. "He can't believe those words came out of his mouth and realized it was the drugs talking."
"He's had problems in the past with cocaine, and after years of being sober, he recently started using again."
The boy heir, who called Hohan a "firecrotch" and made fun of her freckles and genitalia, is staying at Passages -- a $75K-a-month rehab center in Malibu -- for cocaine and alcohol addiction.
