Rolling Stone magazine will celebrates its 1,000th edition this month with a $1 million 3D cover in the style of The Beatle's legendaary Sergeant Pepper album cover.
The magazine - first published in 1967 by founder and owner Jann Wenner - has lasted at the forefront of music journalism for nearly forty years.
"It paid rock and roll the enormous compliment of taking it seriously," said Sean Wilentz, professor of American Studies at Princeton University.
"Rolling Stone was born in the late sixties, when there was a conceit that politics, music and counterculture all went together."
"At its best, Rolling Stone writes from the inside but not like an insider," said Anthony DeCurtis, a long-time contributing editor to the magazine.
"There's a sense of bringing readers into a world that they're really excited about. Some magazines think they're hipper and smarter than you, but Rolling Stone never had that tone."
