Tom Cruise's latest film, Mission: Impossible 3, has had a disapointing opeing weekend, prompting suggestions the actor has past his peak.
MI:3 made just over $48m last weekend, depsite strong reviews - nearly $10m less than Mission Imposssible 2 made in 2000.
Cruise's recent public outpourings over his relationship with Katie Homes and her pergnancy - as well as his controversial Scientology beliefs - are thought to have turned many movie goers off the aging action hero.
However Rob Moore, head of worldwide marketing and distribution for Paramount, the film's production company, said he did not believe Cruise's private life had had any impact on the opeing weekend figures.
"Expectations were really high for this film. I think it's a good number, but people were obviously expecting better numbers," said Paul Dergarabedian, of box-office tracker Exhibitor Relations. "There's a lot to be said for how a star's public persona can affect a movie's box office."