What does desperation smell like? You'll find out this fall when a “Desperate Housewives”-inspired perfume hits stores.
The makers of “Desperate Housewives” hope to cash in on the series' massive success by teaming up with fragrance company Coty Inc. to create the hit show's signature scent.
ABC promise it will be "as complex, beautiful and sexy as the women of Wisteria Lane" and is “guaranteed to be a hit with women everywhere”.
Coty has already worked with Jennifer Lopez, Sarah Jessica Parker and the Olsen twins to create celebrity scents.
Only "our passionate team of experts could capture the essence and attitude of the most distinctive, daring show on television today," Coty say.
Successful “Desperate Housewives” products already launched include a crystal ring based on one Teri Hatcher's character Susan wears, and an apple-shaped kitchen timer.


